Campaign Manager – The Times & The Sunday Times
News UK uses data driven business insight at the heart of everything it does. To help drive this, the Strategic Information department was created to serve the needs of the entire enterprise including marketing, Editorial and Commercial.
Every week we communicate with millions of our customers for each of our brands and products. That could be a series of communications to try and persuade a reader to become a member, it could be an email trying to get customers to collect tokens for our fantastic £9.50 holiday promotion, or it could simply be a cross-sell communication promoting our wine club.
The Campaign Management team exists to make these communications happen – working with the marketing owners to decide the what, when, who and how, building a plan around the customer, defining the contact rules and then ensuring we execute the activity brilliantly and measure the outcomes.
Responsible for taking the campaign plan to Market: being clear on what the plan seeks to achieve and develop clear campaign metrics that will be effectively measured for success. Co-ordinate and brief all business areas critical for the campaign success.
Responsible for ensuring that campaigns successfully delivered end to end: Campaigns are set up by ensuring that data and creative are received and approved by stakeholders within SLA, deployed successfully and that the key campaign metrics (e.g.: brand metric, ROI, response) are achieved.
Manage the maintenance of a clear campaign schedule by working with the outsourced Campaign Delivery Team based in Barcelona to resolve any scheduling issues that might arise in conjunction with and agencies ensuring a clear position is always understood. Communicate scheduling regularly to the relevant stakeholders.
Work with the CRM Analyst to understand targets, campaign insight and other trends/insights that can be used to optimise campaign plans across all channels
Work closely with the Senior Planner to provide relevant updates to stakeholders on campaign activity and achievements that deliver against objectives and will shape the future campaign plan and schedule.
Work closely with the senior Planner and relevant stakeholders to improve campaign delivery processes.
Useful knowledge, skills and experience
A proven campaign manager who has led a mix of marcomms campaigns with concurrent ownership.
Someone who is intrigued by the possibilities of how to answer problems and challenges through the creative use of direct marketing.
Able to demonstrate how they have designed and managed, through to delivery, campaigns containing a mix of media across BTL.
Creative thinker, but with a logical streak - someone who sees beyond the obvious and challenges convention.
Experience gained in a fast moving, commercial consumer sales/marketing environment, with digital at its heart.
A data enthusiast – someone who understands and can demonstrate that using data can be a creative process too!
Strong team player with proven track record of working cross-functionally, building good relationships with other teams, and senior stakeholders and fostering collaboration.
Understanding of the full marketing mix including both online and offline media channels.
Excellent written and verbal communication and presentation skills.
Experience of project management, stakeholder management and organisational skills. Must be organised, very organised!
Essential knowledge and behaviours
Able to interact positively at all levels within the Company - team player.
Dynamic and able to work in a fast paced and demanding environment.
Methodical approach to work, with a strong focus on accuracy and quality.
Has a 'can do' approach and works to exceed expectations.
Able to work under pressure to tight project deadlines and can adapt to differing demands; prioritises tasks, where appropriate.
News UK is home to some of the biggest names in Media, Including, The Times, The Sunday Times, The Sun, Wireless, and Unruly to name but a few.
Wireless itself is also the home to some of the biggest names in radio Virgin Radio, talkSPORT, talkRADIO and some of the leading Local radio stations in the UK and Ireland.
Our newspapers and associated brands are some of the most powerful media brands in the English speaking world, reaching 30 million people each week. They are very different products with different values and different strengths, but all are united by a commitment to independent journalism that connects with our customers.
News UK and Wireless is a company which thrives on pace. Our people stretch themselves on a daily basis, challenging the status quo to produce the best service possible to our readers and customers. We embrace creativity and initiative and we have some of the most talented people in the industry
If you want to work for one of the world's most exciting, challenging and creative media organisations then News UK is the place to build your career.
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