You are here: Home / Job Search / SEO Analyst

Position ID:








Job Type:



The Sun Online is the biggest mobile news brand in the UK - and still growing! - with a talented, diverse team who publish the best coverage of news, sport, TV and showbiz, lifestyle and family value.

Our hugely successful SEO team sits at the core of our publishing operation and is constantly evolving, driving search traffic, growing new audiences, and building engagement and loyalty with our readers.

We’re looking for an SEO analyst to work in our fast-paced newsroom and provide support to the SEO team, journalists and editors - from day to day guidance to longer term insight to drive more search traffic. You’ll need to be able to extract insight from data using various analytics tools (and you’ll help decide which we use) and present it in a clear way.

Key Accountabilities:

  • Monitor and analyse our organic search traffic on a daily and weekly basis, providing insight and making recommendations to inform what our newsroom writes about in order to drive more search traffic.
  • Provide more detailed longer-term analysis and insight for the SEO department, individual section heads (such as news and sport editors) and product managers to inform both our editorial strategy and our technical roadmap.
  • Proactive analysis of our SEO traffic to find opportunities we well as issues, making data-led recommendations in a clear and understandable way.
  • You’ll be based in the audience department but will need to work closely with the central analytics team.
  • Decide what tools we should use to maximise our understanding of our traffic.


  • A good technical understanding of SEO is essential, and you should understand the difference between SEO
  • for news topics and other types of SEO and the implications for analysing data.
  • Experience with web and SEO analytics tools is essential. We currently use a combination of Google Analytics and various other tools.
  • You’ll need to be able to juggle working in a fast-based news environment with running longer-term projects.
  • Experience with a data visualisation tool such as Tableau and Google Data studio would be beneficial
  • A good understanding of the role of analytics within the media sector
  • Strong communication and presentation skills, both written and oral, with the ability to translate data effectively for people not used to dealing with it.
  • Proven track record of delivering and presenting actionable insights and analysis to stakeholders
  • High levels of logical thinking and problem solving skills, ability to draw meaningful conclusions from disparate and incomplete sources
  • Able to understand complex business questions and to be able to frame the right analytical questions

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.


News UK is home to some of the biggest names in Media, Including, The Times, The Sunday Times, The Sun, Wireless, and Unruly to name but a few.

Wireless itself is also the home to some of the biggest names in radio Virgin Radio, talkSPORT, talkRADIO and some of the leading Local radio stations in the UK and Ireland.

Our newspapers and associated brands are some of the most powerful media brands in the English speaking world, reaching 30 million people each week. They are very different products with different values and different strengths, but all are united by a commitment to independent journalism that connects with our customers.

News UK and Wireless is a company which thrives on pace. Our people stretch themselves on a daily basis, challenging the status quo to produce the best service possible to our readers and customers. We embrace creativity and initiative and we have some of the most talented people in the industry

If you want to work for one of the world's most exciting, challenging and creative media organisations then News UK is the place to build your career.

News UK acknowledges our responsibilities when handling your personal data as part of our recruitment processes to ensure it is respected, valued and protected. For further information on how we collect and process your data and your rights please review our Candidate Privacy Notice on the News UK Careers website: Privacy Notice