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Audience, Insight & Experience





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What’s the job? Senior Customer Analyst

Where do I work? Strategic Information; Audience Insights and Analytics; Analytics

Location? London, UK

Who’s my manager? Customer Analytics Manager

Who reports to me? Junior Analyst

Salary? 48,000 per annum

What’s my personal contribution?

  • Contribute to analyses which add value to News UK by increasing understanding of customer behaviour
  • Embed customer data-based insights in the business, providing quick /proactive turnaround of data
  • Work closely with analysts and AIA Business Partners to support fact-based consumer decisions
  • Develop innovative ideas to improve Customer Analytics ability to drive transformation in News UK applications, products and services
  • Actively model the new ways of working across the organisation
  • Line managing a Junior Analyst

What are my Responsibilities & Accountabilities

  • Provide analyses of customer engagement data drawn from multiple sources to support detailed performance and effectiveness briefs from marketing and commercial campaigns
  • Deliver analysis of selected customer cohorts in relation to commercial and business propositions or marketing campaigns, set up campaign measurements and recommend evaluation/ testing methodology
  • Contribute to advanced analytics and model building to understand and predict customer behaviour, outcomes and make appropriate recommendations per brief
  • Be available to prioritise the delivery of high priority, fast turnaround briefs from stakeholders
  • Develop customer analytics subject matter expertise and share this with the AIA team and wider stakeholders
  • Collaborate with other AIA teams to provide a ‘joined up’ insights and analytics response to briefs
  • Contribute to business led proposition development and other projects providing subject matter expertise around customer engagement and analytics capability current and potential
  • Participate in regular updates on progress on current briefs so as to engage the business teams with the analysis as it progresses
  • Line managing a Junior Analyst, responsible for their development, workload prioritisation and recruitment if required

Useful knowledge, skills and experience

  • Minimum of a Bachelor’s degree in Statistics, Mathematics, Economics, Data Science and a Bachelor’s degree in Commerce, Business or similar
  • Experience working in an advanced analytics role
  • Customer analytics experience in the media and the news industry
  • Exposure to commercial analytics
  • Strong analytical mindset
  • Proficient in SQL, advanced Excel and Tableau skills
  • Experience working with Redshift and Google Big Query
  • Experience working with R
  • Experience using IBM Watson Campaign Automation
  • Experience using Omniture
  • Familiar with internal databases, processes and stakeholders at News UK
  • Able to explain internal tables and processes to new analysts
  • Able to review code and help team members with SQL and Tableau
  • Demonstrated ability to mentor, coach or line manage junior analysts
  • Experience analysing transactional, behavioural, financial, call centre, digital and campaigns data
  • Experience with attribution, incentives, loyalty schemes, the customer lifecycle and campaigns relating to acquisition, in-life and retention
  • Experience working in a central customer analytics team managing a wide net of stakeholders
  • Ability to understand customer data and communicate it in a concise and relevant way to stakeholders
  • Experience managing projects from end-to-end from stakeholder briefs to final analysis and models
  • Ability to work with minimal instruction and oversight, conduct multiple tasks and projects simultaneously
  • Experience building statistical models and using advanced analytic methods including clustering and Markov models
  • Excellent verbal and written communication skills to effectively interact and build rapports
  • Strong time management skills with an ability to handle and prioritise multiple requests
  • Good presentation skills – ability to write and present clear and concise analysis using Powerpoint
  • Good knowledge of CRM, data-led marketing and advertising. Experience with online marketing/advertising
  • Willing to learn new frameworks and languages required for the task

Essential Behaviours

  • Customer-obsessed and passionate about understanding customer needs
  • Take initiative and demonstrate proactivity
  • See the big picture, curious mindset with excellent problem solving and analysis skills
  • Keep up to date with trends and innovations within media industry and insights profession
  • Deliver quality and actionable outputs in a fast-paced and demanding environment
  • Think and act as if this is my own business, creating value and generating profit
  • Methodical approach to work, with a strong focus on accuracy and quality
  • Keen to support junior members of the team in their development
  • 'can do' approach and work to exceed expectations
  • Good fit with organisational and team culture

Measures of success

  • Successful delivery of allocated projects and briefs
  • Accuracy and usability of customer analyses
  • Degree of innovation brought to use of tools/techniques by the CA team
  • 360 feedback from business stakeholders and peers

Advert start date: 30th November 2017

Advert closing date: 28th December 2017

About Us,

News UK is a great company full of talented, dedicated and creative people. We are a company which has journalism at its very heart. Our newspapers and associated websites are some of the most powerful media brands in the English speaking world, reaching 30 million people each week. They are very different products with different values and different strengths, but all are united by a commitment to independent journalism that connects with our customers.

News UK is a company which thrives on pace. Our people stretch themselves on a daily basis, challenging the status quo to produce the best service possible to our readers and customers. We embrace creativity and initiative and we have some of the most talented people in the industry.

If you want to work for one of the world's most exciting, challenging and creative media organisations then News UK is the place to build your career.