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What’s the job? Digital Analyst

Where do I work? Customer Group; AIA; Analytics; Digital Analytics

Who’s my manager? Digital Analytics Manager

Who reports to me? n/a

What’s my personal contribution?

  • Provide web analytics support to business stakeholders from around News UK; including editorial, marketing and commercial teams
  • Proactive analysis of News UK properties, making data led recommendations to improve user journeys and experience
  • Support the Digital Analytics Manager to add value to News UK with web and social data-based analysis / insights
  • Production of digital and social data-based insights, providing quick /proactive turnaround directly to end users
  • Work closely with AIA Business Partners to support fact-based consumer decisions
  • Support innovation in digital analytics to drive transformation in News UK applications, products and services

What are my Responsibilities & Accountabilities

  • Carry out analysis of digital and social activity for titles and commercial campaigns using Adobe Analytics and other relevant tools as required
  • Provide actionable insight to internal stakeholders, enabling them to better achieve business goals
  • Be available to prioritise the delivery of high priority, fast turnaround briefs from stakeholders
  • Deliver high quality digital and social media analytics responses to planned and ad hoc briefs
  • Explaining, troubleshooting and resolving any queries around digital data, its capture and its representation to the stakeholders
  • Contribute to the management and optimisation of the digital and social media analytics platforms
  • Collaborate with other AIA teams to provide a ‘joined up’ insights and analytics response to briefs
  • Contribute to business led proposition development and other projects, providing subject matter expertise around digital analytics capability current and potential
  • Maintain and expand personal knowledge of analytics tools across all digital media

Useful knowledge, skills and experience

  • Experience with one or more digital analytics tools such as Adobe Analytics or Google Analytics is essential
  • Experience with SQL is preferred, but not essential
  • Experience with a social analytics tool such as Sprinklr or Brandwatch would be beneficial
  • Experience with a data visualisation tool such as Tableau would be beneficial
  • A good understanding of the role of analytics within the media sector
  • Strong communication and presentation skills, both written and oral
  • Proven track record of delivering and presenting actionable insights and analyses to stakeholders
  • High levels of logical thinking and problem solving skills, ability to draw meaningful conclusions from disparate and incomplete sources
  • Numerically brilliant with an understanding of analytics processes using any media/channel
  • Able to understand complex business questions and to be able to frame the right analytical questions

Essential Behaviours

  • Customer focused and passionate about understanding customer needs
  • Desire to improve and grow within an organisation
  • Works well with others, collaborating internally and with stakeholders to achieve best results
  • Naturally analytical and inquisitive, with a desire to uncover insights
  • Proactive work ethic
  • Ability to prioritise and manage workload
  • Keep up to date with trends and innovations within media industry and analytics profession
  • Deliver quality and actionable outputs in a fast-paced and demanding environment
  • Methodical approach to work, with a strong focus on accuracy and quality

About Us,

News UK is a great company full of talented, dedicated and creative people. We are a company which has journalism at its very heart. Our newspapers and associated websites are some of the most powerful media brands in the English speaking world, reaching 30 million people each week. They are very different products with different values and different strengths, but all are united by a commitment to independent journalism that connects with our customers.

News UK is a company which thrives on pace. Our people stretch themselves on a daily basis, challenging the status quo to produce the best service possible to our readers and customers. We embrace creativity and initiative and we have some of the most talented people in the industry.

If you want to work for one of the world's most exciting, challenging and creative media organisations then News UK is the place to build your career.